Lechat Clothing’s website
Lechat Clothing's website features collections of a young talented fashion designer, Flavie Lechat, from Montreal, Canada. You can follow her on Twitter and on Facebook.
I was very happy to be able to work on her website. It presented new challenges for me, both in the way it looks and in the way it works. My process for this project was also unusual.
Generally, in my design process, the navigation is the first thing I start working on. It's basically the structure of the website. It's the tool that makes sure that visitors aren't lost. Despite the importance I put on that element, the navigation became the last thing I worked on.
My first step was to put a photo in the browser and keep it as large as possible. Then I added the thumbnails in such a way that visitors would be able to have an overview of the collection without too much scrolling and also without losing sight of the current fashion piece being displayed.
Only after I was satisfied with the way the photos were displayed and the way people could navigate through them, I started to think about adding the logo. It was also time to add the navigation which I tried to keep discrete, so I hid it. Yes, indeed, I made a conscious decision to hide the one element that I consider the most important on any website.
To summarize all that, the website is actually only the logo and the navigation. The rest is simply fashion, Lechat Clothing's fashion, which was the starting point of the entire project. In some way, it's like what I have previously done for photographer, Mélanie Elliott.
The result of all that is a beautiful website that my client is happy to own and her fans are also impressed and excited.
At this point, there are three things you should do:
- Visit Lechat Clothing's website and let me know what you think in the comments of this post.
- Follow Flavie Lechat on Twitter and Facebook
- Follow me on Twitter and Facebook
