La Nuit de la grenouille
La Nuit de la grenouille took place last week on June 4, 2009. The event served as a way to promote the French TV show in development, L’Année de la grenouille.
About two or three weeks prior to the event, Matchstick, a word-of-mouth marketing agency, approached me and offered me free Carlsberg beer. Who am I to say no to that? That’s great beer and the timing was perfect. Carlsberg’s tagline is “Probably the best beer in the world”. I won’t argue that.
I have never been part of an event like La Nuit de la grenouille. The show mixed the screening of four trailers, a popping dance show, a fashion show and a wushu demonstration. Photography and contemporary art were also exposed. A mixture like this has never been done before. How could it all blend together and create an entire show that is unified and makes sense? That’s where the TV show comes in.
L’Année de la grenouille gathers all those type of arts through each unique character who had their own teaser and piece of the show adapted to their personality.
In the audience, there were dancers, photographers, producers, people who worked on the project as well as friends and family, and more. The room was full. The public response was insanely great.
The most popular comment was “I want more”. The most negative comment was “That’s it?” Ironically, I would consider that the most positive comment as well.
